Business strategy · Operations · Technology

I help business leaders identify the right drivers of growth and put them into action.

I step in when you need to set clearer priorities, structure operations, improve customer acquisition or reduce technology risk.

Discuss a project Explore services

Montreal · Serving small and medium-sized businesses in Quebec · English and French

Hands-on leadership experience Co-founder and former VP, Operations and R&D at CyberPublicity
56th Growth 500 · 2019 39th Growth List · 2020

When to reach out

The real problem rarely fits into a single category.

An acquisition decision may depend on data. Automation changes operations. Technology risk can hold back growth. I connect these dimensions to help leaders see the whole picture.

01

Choose the right priority

Multiple initiatives compete for your team’s time, capital and attention. The task is to identify which ones will have the greatest impact on your business goals.

02

Make acquisition measurable

Campaigns generate activity, but the data does not always tell you what to continue, improve or stop.

03

Modernize operations

Processes or systems can no longer keep up. Automation and AI need to address a specific need, rather than simply add another technology.

04

Reduce technology risk

Data protection and business continuity become leadership priorities when they affect operations, trust or company value.

Focused engagements

An engagement built around the decision you need to make.

Every engagement starts with a concrete challenge. The scope then adapts to your needs: assessment, planning, hands-on support or execution follow-up.

01

Strategic assessment

To move a stalled decision forward, realign priorities or structure the next stage of growth.

  • Review of the business model, revenue and key risks
  • Clarification of goals, constraints and trade-offs
  • Priorities, metrics and an execution plan
02

Acquisition and digital performance

To understand what truly drives demand and invest with a clearer view of performance.

  • Channel assessment, including Google Ads
  • Web analytics and measurement quality
  • Acquisition decisions connected to business goals
03

Automation and transformation

To modernize a process or system while keeping its users, your team and the expected return in focus.

  • Identification of processes with the greatest improvement potential
  • Practical assessment of automation and AI
  • Support for technology decisions and implementation
04

Cybersecurity and resilience

To translate technical risk into management decisions appropriate for your business.

  • Review of risks affecting data and operations
  • Prioritization of measures based on business impact
  • Continuity, governance and communication with leadership

What you gain

A clearer decision. Better-structured execution.

  1. 01

    A structured understanding of the situation

  2. 02

    Priorities connected to your goals

  3. 03

    Metrics that are actually useful

  4. 04

    An action plan with owners and next steps

Approach

Enough structure to move forward. No more than you need.

The approach adapts to the complexity of the problem, with a simple guiding process: understand, choose, act and measure.

An open notebook, planning cards and a folder arranged on a wooden table.
Understand the context. Organize priorities. Take action.
01

Define

Clarify the situation, the decision to make, the goals and the constraints.

02

Assess

Review the relevant data, processes, acquisition channels, systems and risks.

03

Prioritize

Choose meaningful actions, the metrics to track and the responsibilities to assign.

04

Execute

Support leadership and the team as they implement, monitor and adjust the plan.

The first conversation

20 minutes to understand your priority and see whether my experience fits your needs.

Schedule a conversation

Experience

A business perspective shaped by hands-on experience.

My background connects strategy, acquisition, technology and risk management — functions that need to work together when a business grows quickly.

Download my CV (French)
Today

Independent consulting — strategy and operations

Helping leaders with business priorities, execution, technology investments and risk.

DigitalSupport

Founder and executive advisor

Digital strategy, automation, artificial intelligence, software development, infrastructure and cybersecurity.

CyberPublicity

Co-founder and Vice President, Operations and R&D

Leading multidisciplinary teams in digital advertising, web analytics, project management, software and research and development.

Bell

Web analytics consultant

Measurement plans, data quality and analytics recommendations for complex digital environments.

Business strategyOperational improvementDigital acquisitionWeb analyticsAutomation and AISoftware developmentCybersecurityBusiness continuity

The right fit

We should probably talk if…

  • An important decision remains stalled or poorly defined.
  • The challenge spans several business functions.
  • You want someone to contribute directly alongside your team.
  • You are ready to choose priorities and measure execution.

Frequently asked questions

Do you only work as an advisor?

No. Depending on the engagement, I can contribute to the assessment, the plan and its execution alongside leadership and the responsible teams.

Do you only work in digital marketing?

No. Acquisition is part of my experience, but my work can also cover the business model, operations, automation, systems, cybersecurity and resilience.

Can you help with a specific problem?

Yes. The scope can focus on a single priority decision or extend to broader support when several functions depend on one another.

Do you consider investments?

An equity investment can be considered separately based on the potential, needs and alignment with leadership. It is neither automatic nor required for a consulting engagement.

Let’s start with the real challenge

Which decision is holding your business back the most today?

Briefly describe the situation. We will determine whether it calls for an assessment, a focused intervention or more ongoing support.

Email Kevin
kevin@perry.ky LinkedIn